SEO Terms You May Hear From Excelsior Internet Marketing

HTML (Hypertext Markup Language) is currently the most important language for page description on the World Wide Web and is transmitted in text format. The HTML code mainly consists of tags, which form the actual commands and are written in top brackets (> <). When hiring Excelsior Internet Marketing to handle SEO contracts, you are hiring a reliable leader in the industry. What other terms may one hear?

The task of the server is to filter out any information and data contained in the “translated” pages. The links of a site will soon be passed on to the URL server, and the texts and the terms that are included, which still may not be recognized, are then added to the database, something called the index. The index, or database, executes the word lists and adds the URLs to these word lists. Thus, users can intensify their search according to specific criteria and fields. The index consists of a lexicon, hit lists and a repository.

A lexicon is a collection of all terms found in the network, which is presented in the form of a table. All of these are listed on the hit lists. Hit lists contain references to each individual word and term to the corresponding place in the depot. The depot represents a directory for storing and describing web pages. In order for the user to be able to interact with the search engine, he or she needs a web interface on which the visible components of a search engine are depicted. If a search query is activated by the user, a search “result” is created using the “searcher”. The searcher uses the lexicon and the hit lists to retrieve the content.

Each search engine has its own algorithm that sorts the search results according to a particular criterion. Basically, the algorithm is the crucial core of the search engines. Ordering depends, of course, on the search query. Robots allow comprehensive and fast access to the entire website. There is a permanent updating of the data and information that is in the index because it is impossible to search the whole network during each search. This process, of course, is not limitless. More and more often, the list of URLs to be processed is shortened in order to not interfere with the functioning of the search engine. This shortening means a deletion of entries.

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